AB-inBEv
Creating a buzz around AB InBev’s global beer brands and encouraging local markets to participate in international marketing campaigns was the idea behind this quarterly online newsletter, which I edited for four years.
Banner Homes
One of the UK’s leading luxury housebuilders, Banner Homes commissioned me to write copy for a wide range of marketing materials including annual reports, a brochure aimed at landowners and a successful national consumer ad campaign.
Crestbridge
Below is part of a range of corporate brochures I developed for asset management company Crestbridge to launch the company’s new corporate identity.
Dupont
I worked for DuPont Corian® for 20 years, during which time I was responsible for ensuring synergy of message across the companies’ EMEA markets through the full scope of online and offline media. Here are a couple of examples.
Lewisham and Southwark Colleges
The rebranding of these large further education colleges in South East London was aimed at rebuilding partnerships with the local community, schools and employers. I created web copy, course guides, newsletters and other collateral which enabled the colleges to engage effectively with their target audiences - a campaign which increased applications and won several marketing awards.
Nuance Group
Developing this annual review for global Duty Free retailer Nuance required me to find a unifying voice that embodied the brand proposition, and create a flowing narrative using source material originated in four continents.
O-I
With every second glass bottle in the world made by O-I, the global manufacturer is active in many manufacturing sectors. One of my tasks has been to develop differentiated messaging, focusing on the purity and sustainability of glass packaging, for these diverse audiences.
Swiss INSO
I was invited to develop the launch materials (brochures and a website) for this company which has pioneered a water purification system powered by the sun.
UniveRsity of Surrey
In my long-term role at this highly respected UK university, I develop a wide variety of online and print content. My tasks range from presenting Surrey’s ground-breaking research to external stakeholders, to engaging prospective students via web, print and direct mail.
